Sales
01 / Sales
AEs running long, multi-touch deals drown in context: threads, calls, stakeholders, stalled stages. The brain carries the context so the rep can carry the relationship.
What it watches
- stage aging vs your winning deals
- champion silence and reply latency
- stakeholder coverage gaps
- proposal and collateral engagement
- competitor mentions on calls
What it hands you
- the next move per deal, ranked by value at risk
- executive-touch drafts in your voice
- pre-call briefs from the Research agent
- the play that revived the last deal like this one
Example moveThe champion has gone quiet for 9 days and procurement just viewed the proposal twice. Get an executive touch in within 48 hours. Draft ready: two lines from your VP to their CFO.
Marketing
02 / Marketing
Marketing rarely sees what happens after the lead. The brain closes the loop, connecting every campaign and asset to revenue outcomes, then telling you what to run next.
What it watches
- campaign-to-close paths, not last-click
- content influence on live deals
- segment-level channel velocity
- ICP drift in inbound quality
What it hands you
- which channel to double down on, with evidence
- which asset to build, based on what moved deals
- which segment just entered pipeline and what it responds to
Example moveDeals sourced from the pricing webinar close twice as fast as any other channel this year. Run it again, aimed at the manufacturing accounts that just entered pipeline.
Presales & solutions
03 / Presales
Evaluations are won by sequencing: what the buyer sees, in what order, with what proof. The brain has watched every evaluation your company ever ran.
What it watches
- evaluation design vs win patterns by segment
- sandbox and demo engagement
- technical objection patterns
- POC scope creep signals
What it hands you
- the winning evaluation sequence for this segment
- demo focus areas matched to what this buyer cares about
- proof points that closed similar technical buyers
Example moveThe last five fintech wins all touched the sandbox before the demo. This eval is sequenced the other way around. Flip it.
Inside sales & business development
04 / Inside sales & BD
Outbound is a pattern game played at volume. The brain learns from every thread that ever converted, across the whole team, and feeds it back into every live cadence.
What it watches
- reply rates by message angle and touch number
- persona-level response patterns
- timing windows that actually convert
- sequences going stale
What it hands you
- the message angle that is working right now
- cadence updates with drafts attached
- accounts showing buying signals worth a manual touch
Example moveReplies spike when the sequence references the buyer's own QBR metric instead of the feature list. Update the second touch across all live cadences.
Customer success
05 / Customer success
Churn announces itself months early, in usage data and relationship signals nobody connects. The brain connects them, and hands CS the save before the fire.
What it watches
- usage decay and activation depth
- admin and power-user churn at accounts
- QBR cadence vs renewal outcomes
- support friction building up
What it hands you
- renewal risk ranked across the book, with reasons
- QBR decks pre-built from account history
- the adoption playbook matched to this account’s gap
- expansion candidates behaving like past expansions
Example moveUsage dropped 22% since their admin left. Renewal is in 90 days. Pull the QBR forward and walk in with the adoption playbook, not the renewal form.
Revenue operations
06 / Rev ops
RevOps fixes the machine while the machine is running. The brain watches process health continuously, so leaks get fixed before they show up in the forecast.
What it watches
- stage-level velocity and conversion
- data hygiene drift in the CRM
- forecast accuracy by team and segment
- process adherence on live deals
What it hands you
- the process leak costing the most velocity, quantified
- exit-criteria and definition fixes, drafted
- territory and capacity signals before planning season
Example moveStage 3 is where velocity dies. Aging there is double every other stage. Tighten exit criteria and require a mutual action plan before quarter close.
Legal & deal desk
07 / Legal & deal desk
Contract friction is measurable: clauses cost days. The brain quantifies which terms stall your deals and pre-positions the fallbacks that unstick them.
What it watches
- redline patterns by clause and segment
- days of velocity lost per term
- approval bottlenecks in the desk
- non-standard terms accumulating risk
What it hands you
- pre-approved fallback language for your stickiest clauses
- a heads-up before deals hit known friction
- desk priorities ranked by pipeline impact
Example moveRedlines on the liability clause added 18 days to each of the last four enterprise deals. Pre-approve the fallback language before the next two deals hit it.
Founder’s office & leadership
08 / Founder’s office
Strategy questions usually get answered with opinion and the loudest voice in the room. The brain answers them with the company’s own evidence.
What it watches
- segment-level win rates over time
- motion economics: CAC, velocity, expansion by path
- the real effect of pricing and packaging changes
- where the next quarter actually breaks
What it hands you
- where to bet: segment, motion, geography
- what the data says about the next hire
- board-ready answers with the receipts attached
Example moveMid-market win rate is up 9 points since the pricing change. Enterprise is flat. The next two hires should be mid-market AEs.